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Senior Analyst, Marketing Analytics

Company: Cox Communications Inc
Location: Gainesville
Posted on: November 17, 2021

Job Description:

*Primary Location: *6205-B Peachtree Dunwoody Rd, Gainesville, FL, US
* Division: *Cox Communications
* Job Level: *Individual Contributor
* Travel: *No
* Schedule: *Full-time
* Shift: *Day Job
* Requisition Number: *217203_75429115
* Role Summary *
As the *Senior Analyst, Marketing Analytics*, you will be a key member of the Marketing Sciences team responsible for Cox Communications residential efforts to support an analytically driven marketing investment optimization strategy. Combining the knowledge attribution analysis techniques, advanced analytical skills, as well as a solid aptitude of the media landscape, will enable Cox to dramatically improve its marketing efficiency and effectiveness.
* Primary Responsibilities *
* Drive execution and play a key role on the measurement team by assisting in the development and implementation of a data-driven roadmap.
* Address marketing challenges and make recommendations to improve efficiencies around unified media & creative impact analysis.
* Project manage the day-to-day maintenance and support of external marketing attribution solutions, including ongoing data collection/validation and performing analysis to identify key marketing optimization insights and recommendations.
* Stand-up automated data infrastructure and reporting to support marketing investment and performance visibility for key internal media, strategy, and creative teams.
* Support the strategic planning process by providing forecasts, analysis and direction on media investment and creative messaging effectiveness.
* Perform quality checks on modeling activities to ensure validity and business sense.
Qualifications: *Required*

* Where permitted by applicable law, must be fully vaccinated against COVID-19 to be considered for this U.S. based job. (Reasonable accommodations for medical and religious objections will be considered.)
* 5+ years of marketing analytic experience in attribution, marketing mix modeling, and other cross-media & creative measurement solutions/techniques; 3+ years with related advanced degree.
* Solid knowledge of the online and offline media landscape as it pertains to advertising, including experience working with media/creative agencies, online & offline buying dynamics, and media performance metrics.
* Strong analytic skills with aptitude to notice patterns in data and turn them into useful insights.
* Strong proficiency in Excel with solid understanding of the fundamentals in data architecture. Experience with Access and database software such as SQL Server and Oracle desirable.
* Ability to provide accurate, consistent data in a usable format and on a timely basis with little or no oversight.
* Self-motivated to take initiative and maintain high expectations for quality work that delivers on needs of internal/external stakeholders.
* A self-starter eager to take on new challenges.
* Effective at prioritizing and managing multiple complex projects while working independently.
* Creative thinker offering innovative and out-of-the-box solutions to complex problems.
* Demonstrate excellent verbal and written communication.
* Preferred*
* 2 or more years of experience in leading complex, cross functional projects preferred.
* Experience in telecommunications industry desired.

Who We Are
* About Cox Communications*
Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. Were dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique.

* About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, [visit our benefits page](
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Keywords: Cox Communications Inc, Gainesville , Senior Analyst, Marketing Analytics, Advertising , Gainesville, Florida

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