Associate Manager - E-Mail Marketing

Company: The Staff Pad
Location: Gainesville
Posted on: August 7, 2022

Job Description:

The Staff Pad has partnered with a Florida-based fashion company founded in 1983 on Sanibel Island, Fla. The Company reinvented the fashion retail experience by creating fashion communities anchored by their Most Amazing Personal Service, which put the customer at the center of everything they do. With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses.POSITION OBJECTIVE:This position is responsible to oversee and facilitate the email marketing campaigns for the brand aimed at driving revenue and increasing customer reactivation and retention.FUNCTIONAL RESPONSIBILITIES: Supports marketing leader to develop the email program strategy, focusing on segmentation, cadence, creative and sequencing of all commerce communication. Collaborates with leaders and CRM teams to develop audience segmentation strategies and perform testing for email optimization. Manages outside vendor relationships and suggest how to integrate new technologies into email strategy. Is responsible for the management of schedule and planning of secondary email campaigns such as multi brand, trigger and sister prospecting emails through visual calendar and email schedules. Assists in creative briefs, CRFs, email strategy, calendar maintenance and creative due dates. Collaborates with email production team including QA of upcoming emails, maintenance of triggered emails, understanding of segmentation and file counts and scheduling for daily email execution. Assists in reporting and analysis of campaign executions and report distribution. Develops and maintains testing roadmap for optimization execution. Stays current on latest industry developments in digital space and provide recommendations on best practices as needed. Maintains up-to-date competitor analysis on an on-going basis. Contributes in the management of special projects as needed. Responsible for email KPI forecasting focusing on traffic and sales growth in alignment with overall business.JOB REQUIREMENTS: Bachelor's degree in marketing or related field required 3+ years of online/internet retail consumer marketing email experience Strong creative thinking skills Ability to think strategically Exceptional analytical, planning and project management skills. Strong spreadsheet, word processing and database skills Strong verbal and written communication skills Ability to succeed in a fast paced, entrepreneurial environment Exceptional attention to detail and ability to effectively multi-task in a deadline driven atmospherePandoLogic. Keywords: Online Marketing Manager, Location: Pineland, FL 33945, PL: 542875268

Keywords: The Staff Pad, Gainesville , Associate Manager - E-Mail Marketing, Advertising , Gainesville, Florida