Marketing Coordinator - Lead Generation
Company: Radiant Credit Union
Posted on: September 20, 2022
Join the growing team at Radiant Credit Union in a key role as
our Marketing Lead Generation Coordinator. This opportunity is to
become a member of our dynamic marketing team and lead the
organization's digital and traditional media efforts to attract new
members and continue raising awareness of our brand.You'll be able
to flex your strong digital skills in marketing automation, web
search and display marketing, landing page optimization, email
targeting and Google Analytics and tagging. You also be able to
directly support our digital efforts with traditional media
placement and OOH targeting. You'll also get to dive into content
marketing (video, written, etc.) to help support our brand
positioning and continue growing market awareness.We're looking for
someone with at least a few years of experience who's definitely
had their hands in the marketing mixing bowl, but also looking to
skyrocket their learning curve along with the rest of the team.
Familiarity with banking is great, but if you know how to use a
debit card, you're good- we'll train you on anything else.Radiant
Credit Union is one of the freshest and most dynamic institutions
in the area. Become a part of an organization where you feel
appreciated and get the opportunity to make good friends at work.
Plus, you'll get raving fans like so many of our members say on
Google (you know where to find that). Join us.
Role: Responsibility for execution and management of
digital/traditional marketing campaigns and brand marketing toward
attracting new members. Leverage a variety of media platforms and
delivery methods for measurable lead generation and heightened
- Primary responsibilities include planning and tactical
execution of marketing campaigns to attract prospective members.
Oversight and/or development of necessary marketing assets to
leverage digital delivery channels, including (digital video,
digital display, email, social media, search listings and
optimization) and traditional media channels (broadcast, outdoor,
print). Understanding of lead gen techniques and processes will be
essential to maximize the top of the funnel. Coordination and/or
collaboration with Marketing team and third-party service providers
for campaign execution and results tracking.
- Development of ongoing content marketing programs to maintain
brand/prospect awareness in defined market areas and to capture new
prospects. Develop and/or source new content production (video or
written) for lead generation, manage digital delivery of content,
and relevant engagement and results tracking. Skillfully manage
content delivery channels through internal tools or third-party
- Assists Marketing team in execution of other marketing programs
where needed; including member email marketing, in-branch digital
displays, social media marketing, website and online banking
marketing, and other platforms as needed.
- Collaborates with Marketing team in marketing campaign
development and creative design direction. Contributes and supports
overall marketing campaign strategy. Provides detailed feedback
regarding traditional and digital campaign success.
- Adherence to Radiant branding and brand standards in production
of marketing materials and platforms.
- Coordinates with Marketing team any internal communications to
Team Radiant regarding marketing programs, member offers, member
communications, and company-sponsored events.
- Assists with collaboration and coordination of community events
developed by prospect marketing, member marketing, or branch
- Other duties as requested or assigned.
Education & Experience:
- Three to five years of similar or related experience. Hands-on
experience with Marketing Automation platforms, HubSpot preferred.
Working knowledge and/or certification in Google Analytics, Google
Tag Manager, and Google listings. Working knowledge of website
- (1) A two-year college degree, or (2) completion of a
specialized certification or licensing, or (3) completion of
specialized training courses, or (4) job-specific skills acquired
through an apprenticeship program.
Remote Position: No
Sponsorship Offered: No
All interested candidates should apply online at
Keywords: Radiant Credit Union, Gainesville , Marketing Coordinator - Lead Generation, Advertising , Gainesville, Florida
Didn't find what you're looking for? Search again!