Director of Social Media Listening Lab and Engagement
Company: University of Florida
Location: Gainesville
Posted on: January 25, 2023
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Job Description:
Classification Title:
DIR, Social Media Lab
Job Description:
The Opportunity
The University of Florida College of Journalism and Communications
is seeking a Director of Social Media Listening Lab and Engagement
to join its leadership team.
The director position is a key member of the senior management team
and is responsible for leading the college's social media listening
lab operations, insights/analysis, and engagement with key
stakeholders. This person serves as the facilitator for immersion
opportunities, instruction, research, and external partnerships
around social media listening and engagement.
Key responsibilities include: provide thought leadership around
social media listening data collection/strategy to academic and
professional community; develop and sustain external partnerships
for client work and grant funding; manage social media lab and
coordinate research/class/project access; conduct training
workshops on social media listening/engagement research and
application; oversee tasks/logistics/technology associated with
lab; ensure the lab is up-to-date on industry standards, practices,
and trends.
The director will also be responsible for implementing key metrics
and reporting for social media listening lab outcomes. Assist in
campaign/competitive analysis, message/event/entity monitoring, and
industry trends analysis using the lab resources. Collaborate
closely with the Dean, the Consortium on Trust in Media and
Technology Director, The Agency Director, Innovation News Center
Director, Associate Dean for Research, Division of Media Properties
Executive Director, other members of senior leadership, faculty,
staff, and students to support and publicize a wide range of
research, events, performances, exhibitions, and initiatives.
Essential Functions of the Position
* Social Media Listening Lab Strategic Planning and Implementation
- Implement emerging communication technologies/trends, provide
comprehensive metrics and analysis, and ensure that the Lab
maximizes its use of available channels.
* Learning Stewardship - Provide training to key stakeholder groups
including students, faculty, and staff.
* External Partnerships Cultivate, develop, and sustain external
partnerships to provide revenue for the lab and learning
opportunities for students.
* Thought Leadership, Communication, and Engagement - Facilitate
and provide thought leadership around social media listening
research and education. Works with the leadership/key stakeholders
on conceptualizing, listening, writing, and disseminating messaging
on research that highlight the Lab's unique history and advances
future initiatives; continuously learn about the newest research in
areas of AI and other emerging technology to position the Lab's
contributions in context of changing industry needs and larger
societal issues.
Ideal Candidate
* Bachelor's degree in an appropriate area and eight years of
relevant experience; or graduate degree in an appropriate area and
6+ years of professional communication/research experience
* Deep knowledge and professional experience of social media/social
listening platforms and strategy
* Demonstrated professional leadership/management and communication
qualities
* Professional experience in developing strategies for effectively
messaging organizational priorities and accomplishments
* Demonstrated collaboration, project administration, and
engagement utilizing social media research/analytics
* Affinity for teaching and mentorship, and be a central driving
figure for innovation in the College
About the College of Journalism and Communications
Accredited by ACEJMC, the college has earned its reputation for
excellence over the last half century on the strength of its
programs, faculty, students and alumni, the stories they tell, and
the difference they make around the world. Our 70 full-time faculty
members and 175 part-time instructors serve in four academic
departments: Advertising, Journalism, Public Relations, and Media
Production, Management and Technology. We enroll about 2,500
undergraduates both in-person and on-line. More than 800 graduate
students are earning master's and doctoral degrees. Visit the
College of Journalism and Communications website for more
information: https://www.jou.ufl.edu/
The College of Journalism and Communications is committed to a
diverse and inclusive environment, preeminent scholarship,
cross-disciplinary education, superior skills development, and
collaboration spanning the science and practice of communication to
produce significant societal impact on a local, state, and global
scale.
About the University of Florida (UF)
The University of Florida is the state's sole member of the
Association of American Universities. It is in the midst of a
multi-year pre-eminence initiative that has created more than 500
new faculty positions and generated a $70 million partnership with
NVIDIA to create the nation's top research lab in artificial
intelligence. In 2020, UF faculty generated more than $1 billion in
research grants.
The University of Florida offers a competitive salary commensurate
with similar positions and includes a full benefits package. To
view the university's Total Reward benefit package, please click
here: https://benefits.hr.ufl.edu/.
Our Commitment to Diversity, Equity, and Inclusion
The College of Journalism and Communication is committed to a
diverse and inclusive environment, preeminent scholarship,
cross-disciplinary education, superior skills development, and
collaboration spanning the science and practice of communication to
produce significant societal impact on a local, state, and global
scale. To learn more about CJC IDE efforts, please click on this
link: https://www.jou.ufl.edu/diversity .
The University of Florida seeks applications and nominations from a
broad spectrum of individuals including women, members of diverse
ethnic groups, and persons with disabilities. The University of
Florida is an equal opportunity institution dedicated to building a
broadly diverse and inclusive faculty, staff, and student
community
About Gainesville, Florida
As home to Florida's largest and oldest university, Gainesville
(http://cityofgainesville.org) is one of the state's centers of
education, medicine, cultural events and athletics. Gainesville and
the surrounding area is home to about 250,000 people, a robust arts
community, several museums, a world-class health care system
anchored at UF, a downtown core known for its restaurants and brew
pubs, excellent public and private schools, and abundant nature
exemplified by clear, natural springs. Additionally, within 2 hours
are attractions such as Disney World, University Studios, Busch
Gardens, and historic St. Augustine. Explore Gainesville in 60
Seconds.
Expected Salary:
Commensurate with experience.
Minimum Requirements:
Bachelor's degree in an appropriate area and seven years of
relevant experience.
Preferred Qualifications:
* Master's degree in an appropriate area and 6+ years of
professional communication/research experience; or a bachelor's
degree in an appropriate area and eight years of relevant
experience.
* Deep knowledge of established social media, social listening, and
emerging platforms, including significant professional experience
with social management and/or listening tools (e.g., Sprinklr,
Netbase, Sprout, Khoros, etc.).
* Professional experience in social media analytics and
strategy.
* Demonstrated professional leadership/management qualities.
* Professional experience in developing strategies for effectively
messaging organizational priorities and accomplishments to
potential donors, societal influencers, and top tier media
outlets.
* Demonstrated effective communications, online marketing, media
channel management, social media solutions, and inclusive
leadership.
* Demonstrated collaboration, project administration, and
engagement utilizing social media research/analytics.
* Affinity for teaching and mentorship.
* Ability to be a central driving figure for innovation in the
College and media properties.
Special Instructions to Applicants:
This position has been reposted. Previous applicants are still
under consideration and need not reapply.
To be considered for this position please include:
* A statement on commitment to diversity and inclusion in newsroom
leadership
* A letter of interest outlining professional and leadership
experience
* Complete curriculum vitae or resume
* Names, addresses, e-mail addresses and telephone numbers of three
references
For additional questions or more information, please contact search
committee chair Sylvia Chan-Olmsted, chanolmsted@jou.ufl.edu.
This position is open until filled. Application review will begin
immediately and continue until the position is filled.
Health Assessment Required: No
Keywords: University of Florida, Gainesville , Director of Social Media Listening Lab and Engagement, Executive , Gainesville, Florida
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