GainesvilleRecruiter Since 2001
the smart solution for Gainesville jobs

Director of Enrollment Research and Insights

Company: University of Florida
Location: Gainesville
Posted on: November 16, 2023

Job Description:

Director of Enrollment Research and Insights
Apply now ( Job no: 529294
Work type: Staff Full-Time
Location: Main Campus (Gainesville, FL)
Categories: Academic Advising/Support, Executive/Director/Management
Classification Title:
DIR, Analytic Services
Job Description:
Reporting directly to Dr. Mary Parker, Vice President and Chief Enrollment Strategist, the Director of Enrollment Research and Insights is a critical partner in advancing strategic priorities of the Division of Enrollment Management and the University of Florida. The Director provides critical analysis of the University of Florida's new student enrollment trends and creates models to predict their eventual enrollment. They will develop and maintain a reporting library and build dashboards for efforts aimed at enrollment forecasting, the assessment of recruitment initiatives, and scholarship and financial aid targeting strategies, and develop accompanying predictive models. The Director will support leadership across Enrollment Management in optimizing data to inform strategy. This includes working with data specialists in the Office of Admissions, the Office of the University Registrar, and the Office of Student Financial Aid and Scholarships to ensure data needs are being met.
Essential responsibilities of the Director of Enrollment Research and Insights include:

  • Create a cogent set of reports and analysis of data.

  • Analyze trends using historical data, market trends, and other relevant bodies of information to create predictive enrollment models.

  • Perform extensive data mining form numerous sources, including but not limited to the student information system (Peoplesoft), the data warehouse, and the constituent relationship management (CRM) systems: Slate and Salesforce.

  • Track key performance indicators and metrics related to new student enrollment, scholarships, and other recruitment initiatives.

  • Utilize statistical software packages to inform modeling and reporting.

  • Develop models and strategies to identify new markets for potential recruitment and scholarship strategies.

  • Work extensively with units within Enrollment Management to leverage data to inform local decision making on operational issues.

  • Use data reporting tools available on campus and through third-party entities (e.g. National Student Clearinghouse, College Board, ACT, etc.) to analyze enrollment trends.

  • Create models and dashboards for publication on the web, for dissemination to stakeholders, and in response to media inquiries.

  • Work collaboratively with Institutional Planning & Research and IT to ensure common data definitions, best practices, and shared reporting principles.

  • Regularly create ad hoc reporting for the Vice President and Chief Enrollment Strategist, related to enrollment, scholarships, and recruitment activities.

    Expected Salary:
    Commensurate with education and experience
    Minimum Requirements:
    Master's degree in an appropriate area and six years of relevant experience; or a bachelor's degree in an appropriate area and eight years of relevant experience.
    Preferred Qualifications:
    The ideal candidate will possess the following professional qualifications and personal characteristics:

    • 3+ years of progressive experience working with data mining and sophisticated modeling of data-informed outcomes.

    • Extensive experience in higher education, preferably in working with data from recruitment/admissions, scholarships, and/or other student records.

    • Demonstrated knowledge of SQL.

    • Demonstrated knowledge of basic statistical concepts and programming language of analytical software, such as SAS, R, SPSS, or others.

    • Demonstrated experience in data visualization and assisting others in understanding how to interpret data.

    • Exceptional communication skills, including effective writing, public speaking, and persuasive competencies.

    • Experience building Tableau and Cognos reports and dashboards.

      Personal Qualities:
      High-energy, astute; forward-thinking, collaborative, resilient, and determined; possesses a realistic understanding of the challenges at hand combined with optimism and an eye to the possible; able to instill trust in others; demonstrates excellent judgment; open to new ideas and to sharing ideas with others. Has a sense of urgency and engagement; a strong moral compass; honesty and candor; a personal presence that is approachable, active, and engaged; genuine pleasure in interactions with students, faculty, and staff; patience, emotional control, and stamina.
      Special Instructions to Applicants:
      This recruitment is being handled by the search firm WittKieffer. Application materials should be submitted at:Director of Enrollment Research & Analytics - Wittkieffer (
      Applications should include, as two separate documents, a CV or resume, and a letter of interest addressing the responsibilities and requirements described in the Leadership Profile.
      Inquiries and nominations may be directed to WittKieffer consultant Kati Sweaney
      Health Assessment Required:No
      Advertised: 08 Nov 2023 Eastern Standard Time
      Applications close: 06 Dec 2023 Eastern Standard Time

Keywords: University of Florida, Gainesville , Director of Enrollment Research and Insights, Executive , Gainesville, Florida

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest Florida jobs by following @recnetFL on Twitter!

Gainesville RSS job feeds