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Marketing Web Developer

Company: CAMPUS USA Credit Union
Location: Gainesville
Posted on: July 15, 2019

Job Description:

Is responsible for general web development pertaining to marketing projects and the digital marketing stack. Participates as a technical expert and utilizes thorough knowledge of front end development to execute marketing initiatives. Assists in managing a variety of online touchpoints and contributes to projects ranging from simple content updates to integrations of software systems. Essential Functions & Responsibilities:Performs general content updates on the primary site as well as multi-platform landing pages and other touchpoints in conjunction with internal & external resources.Performs more complex HTML and CSS updates as needed.Analyzes digital platform functionality gaps and under-utilized capabilities and identifies ways to optimize performance of digital assets.Acts as a technical resource for SaaS platforms in the marketing stack, such as implementing or troubleshooting API connections. Software platforms may include Umbraco, Scandia, SiteImprove, Documatix and more.Ensures cross-platform/cross-browser functionality, navigability, usability, and accessibility of websites and other digital marketing assets.Works with Marketing Manager to identify the overall goals of a campaign and design strategies and tactics to meet those goals, including SEO and SEM.Makes recommendations to optimize online opportunities, strategizing all online options and solutions.Assigns, creates, publishes, and manages digital content and ensures user acceptance testing and other quality standard testing is conducted.Serves as the web/digital consultant for the department, including recommendation, updates, problem-solving, and quality assessments.Understands and articulates overall vision of the marketing data stack to convert requirements into technical architecture or implementable design.Assists in QA and code reviews to assure the website meets specified requirements. Experience: Three years to five years of similar or related experience in UX development.Education: Equivalent to a college degree (BS or BA) or completion of a certification program.Other Skills:Proficient in HTML, CSS AND C#Working knowledge of the latest web design trendsExperience with Google Analytics, Google Adwords Manager, and Social Media Ad ManagerExperience writing web and email contentSharePoint experience preferredExcellent verbal and written communication skillsPrevious supervisory experience EOE/AA including Veterans and Disabled

Keywords: CAMPUS USA Credit Union, Gainesville , Marketing Web Developer, IT / Software / Systems , Gainesville, Florida

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