Social Media Specialist
Company: Inside Higher Ed
Posted on: April 4, 2021
Job no: 516203Work type: Staff Full-TimeLocation: Main Campus
(Gainesville, FL)Categories: Communications/Public
Relations/MarketingDepartment:10020000 - SCM-STRATEGIC COMM &
MARKETINGClassification Title:Multimedia Specialist IIIJob
Description:The Social Media Specialist is a member of University's
integrated Marketing and Communications teams. Reporting within the
AVP of Marketing, to the Associate Director of Digital Marketing
inside Strategic Communications and Marketing, the Social Media
Specialist will work collaboratively with members of SCM and
coordinate university presence across all UF central social media
channels and on the main UFL.edu website. This position will
organize social media plans, research market trends, implement
branding strategies through participation in online activities
while also watching brand sentiment and monitoring social mentions
and interactions with UF brand, protecting, and projecting the
brand.The duties of this position include: Assist in the
development of a social media content calendar with measured
performance (KPIs) annually supporting strategic imperatives of
UF.Author and manage development and monitoring of university
social media channels, creating daily posts, responding to comments
and messages, and expand the university's audience in line with
content calendar.Produce weekly reports on social media content
performance highlighting user engagement, sentiment, and growth.
Represent the university brand across all platforms and
messagingProvide consistent informed suggestions on how to improve
targeted social media content strategy and paid social media
campaignsIdentifies and analyzes issues, patterns and trends in
customer requests and product performance. Transfers information to
appropriate department so they can respond accordingly.Monitors
online conversations and participates in them to build brand
visibility and thought leadership.Assisting the Associate Director
of Digital Marketing with digital content marketing efforts as
requestedDevelop content evolving key news and marketing
strategies, lifting UF news for greater national and internal brand
awareness Assists in the research, planning and implementation of
initiatives to advance the university through participation in
web-based social media.Performing other duties as assigned.Expected
Salary:Salary commensurate with experience.Minimum
Requirements:Bachelor's degree in an appropriate area and two years
of relevant experience. Appropriate vocational/technical training
may substitute at an equivalent rate for the required
- Degree in journalism, public relations, marketing or related
field with writing abilities, and professional publications or
- Creative thinking and ability to work without a lot of direct
oversight but an understanding of the responsibility of being a key
author for the UF story.
- Demonstrated experience producing and directing social
media.Knowledge of social media platforms, with paid and earned
content development experience.
- Prior experience in communications/digital marketing, higher
education or related areasAbility to multi-task and work under
shifting deadlines and respond to social media needs outside of
"normal" office hours.
- Knowledge of SEO best practices
- A proficiency in communicating effectively with diverse
audiences in conversations and through documents.
- The ability to work strategically, develop and implement social
media campaigns and activities.
- Web project management skills.
- The ability to problem-solve, using investigative research and
analytical skills to develop and implement creative solutions.
- The ability to take initiative, accurately establish
priorities, complete complex assignments in a timely manner, and
adapt quickly to changing needs and conflicting challenges.
- Demonstrated knowledge of various digital communications and
social media software and platforms, including content management
systems and digital publishing tools.
- A sophisticated understanding of digital audiences and fluency
in best practice tools and techniques for digital
- Accuracy, attention to detail and a customer service oriented
- Ability to work collaboratively and a team player.
- Competency in problem solving.
- Must be an outstanding communicator and possess excellent
written and verbal communication skills; interpersonal skills; and
the ability to work collegially and interact effectively with a
- Appreciation for and support of diversity in the workplace in
all its forms; proven success working with stakeholders; excellent
strategic planning and project management skills; experience in a
data-driven environment; organizational skills; and the ability to
lead, influence and motivate others are required.
- Working knowledge in these areas: Windows, Microsoft Word,
Microsoft Excel, Microsoft Access, internet browsers, preferably
Internet Explorer, E-mail. Working knowledge of Google Search
Console, Analytics, Tag Manager and SEO tools along with Facebook
Ad Manager, Twitter Ads, LinkedIn Ad Manager and Mail Chimp.
Special Instructions to Applicants:In order to be considered,
applicants must upload a resume, cover letter, and list of
professional references. Application must be submitted by 11:55
p.m. (ET) of the posting end date.Health Assessment Required:No
Advertised: 29 Mar 2021 Eastern Daylight TimeApplications close: 12
Apr 2021 Eastern Daylight Time
Keywords: Inside Higher Ed, Gainesville , Social Media Specialist, Other , Gainesville, Florida
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