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Director of Sales and Marketing

Company: Benchmark Hospitality
Location: Gainesville
Posted on: December 4, 2019

Job Description:

Benchmark's company culture is central to our management philosophy. The company's stated purpose is "to provide an entrepreneurial environment where determined people dare to create, share, and build futures.

To be the "benchmark" by which all others are judged takes passion, courage, and dedication. We invite you to explore our extraordinary offering of unique opportunities, all with a common goal of providing an unforgettable journey.

Job Description Summary:

ABOUT US: The Hilton University of Florida Conference Center, located on the southwest corner of the University of Florida campus, combines a host of upscale and market-leading attributes unparalleled in the Gainesville area. The hotel is newly renovated and features superior International Association of Conference Centers (IACC) accredited meeting space, award-winning dining, spacious guest rooms and exceptional hospitality presented in an upscale contemporary interior design and ambiance. The Hilton UF offers guests the perfect environment for work, play or both.

OUR CULTURE: We foster a creative and energetic work environment where people come to work and have fun. We value passionate people who love to be challenged and are committed to "being the difference" by creating memorable experiences in the lives of all we serve. We strive to cultivate and maintain a team environment where every team member is working together to provide exceptional service to every guest, every time by not only meeting their expectations, but exceeding them! Our team members are proud to work here!

Job Description:

Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Works extensively with group-based hospitality business including the association/education conference market segment. Responsible for the leadership and management of all aspects of revenue generation at the property to include direct sales, catering sales, room sales, food & beverage sales, and for managing all public relations, promotions and advertising efforts to optimize profit potential and further enhance the property's image.

BASIC FUNCTIONS: The Director of Sales & Marketing is responsible for coordinating and participating in the direct sales effort in the group, corporate, leisure and travel market and catering/social events. Responsible for the forecasts and budgets of the sales department.

QUALIFICATIONS: EDUCATION, KNOWLEDGE, TRAINING & WORK EXPERIENCE

High school diploma or equivalent.

College degree or Associates degree with experience.

Minimum of seven years experience in the hospitality field. Sales experience preferred.

Excellent written and oral communication skills.

Supervisory and personnel management experience.

An aggressive, outgoing and self-motivating individual with a pleasant personality.

ESSENTIAL FUNCTIONS:

Direct all facets of the group sales effort to meet or exceed budgeted revenue and department profits.

Develop and implement the annual group marketing plan, monitoring all programs for measurement against desired results.

Develop and manage annual group marketing budget to achieve revenue. Targets in a cost-effective model.

Create a marketing strategy toward the most lucrative market segment in the group rooms' marketplace.

Direct all facets of the leisure marketplace.

Work in together with the Revenue Director to establish pricing and yield management execution to maximize rate and occupancy with varying supply and demand conditions.

Work with the Controller in all related forecasting of revenue outlooks.

Establish group sales goal, forecasting group room nights and group room revenues; budgeting and management of the group sales effort.

Establish the F.I.T. sales goals, forecasting F.I.T. revenues and budgeting.

Direct the sales and administrative effort on a day-to-day basis in accordance with the objectives outlined in the Marketing Plan.

Oversee the sales and marketing events for all catering and social business.

Assisting, coaching, training, motivating and counseling of all Sales Managers and sales staff.

Stay abreast of industry trends and make recommendations of changes, which would affect operations.

Coordinate direct sales activities including roadshows, blitzes, group promotions and familiarization trips.

Set-up and conduct site inspections for entire property.

Prepare all monthly reports for Benchmark and owners on a timely and accurate basis.

Be Delphi knowledgeable and use in room and space bookings.

Assist all Division heads in establishing quality product standards and service levels that establish the property as a 4-star competitor.

Design, implement and monitor, the marketing strategy toward key target markets to achieve revenue objectives.

Keywords: Benchmark Hospitality, Gainesville , Director of Sales and Marketing, Sales , Gainesville, Florida

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