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Sales Counselor

Company: Charter Senior Living of Gainesville
Location: Gainesville
Posted on: January 13, 2022

Job Description:

Director of Sales & Marketing - Charter Senior Living of [Enter Community Name] *Tired of Sales Quotas that do not work? * Why Charter Senior Living?Charter Senior Living is a Boutique operating company that is different than many Assisted Living Companies. We focus on quality versus quantity of sales interactions. Working with families and seniors, we understand that it is important to build trusted relationships with our prospects. Most Seniors feel they are "not ready" and it takes an empathetic sales professional to help seniors through this journey. Utilizing a proven sales approach called "Prospect Centered Selling", you will be responsible for growing occupancy, building professional referral relationships, and marketing the community. We truly live by our mission. To Enhance the Human Spirit of residents, families, and Associates. This mission extends to our prospective residents/families and professional referrals within the market.Charter Senior Living is a new Management company that owns and operates Senior Living Communities. Founded by a seasoned Executive who came from a large senior living corporation who wanted to build a company that is truly focused on employees, residents, and families. Charter has grown to 18 operating communities and 3 new developments in 48 months. If you are looking for growth opportunities, and do not want to be just "another" Director of Sales, we may be a great fit for you.Offering Health Insurance for Full Time Associates Charter Benefits:

  • competitive base compensation
  • rich monthly commission incentives
  • health coverage
  • paid time off
  • 401K
  • tuition assistance
  • Employee Referral Bonus
  • Resident Referral Bonus
  • employee recognition programs.POSITION SUMMARY:The Sales Counselor is responsible, under the Sales & Marketing Director's supervision, for achieving high resident occupancy by generating community activities, tours, prospective resident follow-up, etc.The Sales Counselor must be self-motivated, organized, and professional. He/she must demonstrates judgment and sound discretion on a consistent basis that ensures complete/full occupancy of the facility at the earliest time possible.DUTIES AND RESPONSIBILITIES:
    • To perform community sales and marketing activities including public relations efforts, prospective resident generation, tours, prospective resident follow-up, direct sales, and sales monitoring, and any other aspects required from the community Marketing Plan to ensure maximum marketing results.
    • With general guidance of the Sales & Marketing Director, assist in the development and implementation of a quarterly marketing plan for the community. The plan should involve competition studies, strengths/weaknesses, outreach goals, budget census goals, methods and systems for achieving the goals, and other related items.
    • As directed by the Sales & Marketing Director, to perform community relation functions and to participate in local community activities for the community with particular attention to clergy, medical, legal, financial and business communities who would have influence with the senior market.
    • Assist in management of the Lead Tracking System by updating daily to promote timely follow-up, accurate marketing statistics and improved marketing communications.
    • With the general guidance and assistance from the Sales & Marketing Director, develop and implement in-house events/functions that will generate new traffic into the community.
    • Develop an action plan in providing definitive follow-up to all inquires made by prospective residents concerning the community and the services it offers.
    • Assist in the arrangements for and coordination of move-in for new residents.
    • Maintain current, accurate, and appropriate reports for every census report and other such records the community. These reports/documents will include, but not limited to, weekly census reports, inquiry cards, follow-up communication, community outreach reports, referral sources, advertising success tracking, etc.
    • As directed by the Sales & Marketing Director, manage all collateral marketing materials including handouts, postcards, brochures, etc.
    • Identify overall trends in the marketplace that would indicate adjustments to be made in the overall marketing strategy for the community or in individual instances..UNIVERSAL PRECAUTIONS:
      • ---Exposure to blood/body fluid not likely.PHYSICAL REQUIREMENTS:
        • Push, pull, and lift at least 30 pounds.OTHER REQUIREMENTS:
          • He/she must possess excellent leadership and communication skills, be creative, fun-loving and have a caring disposition towards the elderly. The Sales Counselor must also have a current driver's license, typing, and marketing skills and have a neat, professional, courteous manner and appearance.
          • Ability to pass a criminal background check.
          • Willing to work shift assigned, weekends, and holidays.
          • Ability to work independently with minimum supervision; problem-solving, conflict management, budgeting.EQUAL OPPORTUNITY EMPLOYER JB.0.00.LN

Keywords: Charter Senior Living of Gainesville, Gainesville , Sales Counselor, Sales , Gainesville, Florida

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