Integrated Sales Planner
Company: Audacy
Location: Gainesville
Posted on: September 15, 2023
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Job Description:
Overview
We are looking for an experienced media professional for a key role
in a growing department. The primary responsibilities of this role
will be to provide strategy and support for sales teams
incorporating all media tactics Audacy has to offer. The Audacy
portfolio consists of broadcast, streaming and on-demand audio,
including our industry leading podcast network, as well as assets
and capabilities that include social, video, OTT, email, search,
display and experiential advertising. The ideal candidate will also
provide leadership and direction to a team of campaign managers,
who work to ensure that campaigns are delivered seamlessly. Our
team has an exciting start-up feel supported by the confidence and
resources of a well-established media company.
This role will work hand-in-hand with Audacy's Account Executives
across the country to understand customer objectives and design
programs that deliver results. Integrated Sales Planners are
pillars to success; acting as product experts from Digital to OTA,
Events and more.
Candidates should be proficient in strategy, media planning, and
understand how to price media elements that maximize value and
profit for the business's needs while achieving the customer's
budget requirements. This role requires someone who can seamlessly
interact cross-departmentally and with sellers and customers.
Audacy offers full time employees with a comprehensive benefits
package to include: health care coordinator, medical, dental,
vision, telemedicine, flexible spending accounts, health savings
account, disability, life insurance, critical illness, hospital
indemnity, accident insurance, paid time off (sick, vacation,
personal, parental, volunteer), 401(k) retirement plan, discounted
employee stock purchase, student loan payment assistance program,
legal assistance, life assistance program, identity theft
protection, discounted home and auto insurance, and pet
insurance.
Responsibilities
What You'll Do:
Proactively create strategic recommendations to develop
best-in-class media campaigns leveraging any/all of Audacy's assets
including but not limited to: streaming audio, podcasts, broadcast
radio (spot and network), social, email & display advertising
Proficiency in pulling avails and pricing from internal systems for
all media tactics
Possess the ability to understand customers and their needs,
identify the best solutions to solve business objectives, and build
a win-win media plan in support of that goal
Collaborate with internal partners and sales teams on pitch
development and strategy
Achieve a thorough understanding of internal systems so as to
effectively and efficiently respond to client requests in a timely
fashion
Immerse yourself in Audacy's media tactics and Advanced Audio
capabilities. Understand how Audacy's media tactics will achieve
the clients marketing goals
Collaborate with Account Executives and Project Managers to
customize integrated solutions for clients in the form of: complex
white sheets, media plans and presentations
Obtain research and case studies for sales presentations as
needed
Qualifications
More About You:
Required:
BS/BA degree
Strong attention to detail, organizational and analytical
skills
Proficient in Microsoft office suite with Excel, Microsoft Word and
PowerPoint
Ability to thrive in a fast paced, dynamic environment with
revolving deadlines
Ability to identify and solve problems, create and innovate on
behalf of clients and multitask
Demonstrated experience effectively optimizing marketing campaigns
by analyzing performance and recommending adjustments to meet key
performance objectives preferred
Preferred:
2+ years of media experience at a media company, publisher and/or
ad agency
Strong digital experience preferred
Audio experience a bonus
Experience with DoubleClick for Publishers (DFP) a plus
Experience with Email Marketing a plus
Experience with Wide Orbit a plus
Radio background
About Us
Audacy, Inc. (NYSE: AUD; OTC: AUDA) is a leading multi-platform
audio content and entertainment company with the country's best
collection of local music, news and sports brands, a premium
podcast creator, major event producer, and digital innovator.
Audacy engages 200 million consumers each month, bringing people
together around content that matters to them. Learn more at
www.audacyinc.com , Facebook (Audacy Corp), X (@AudacyCorp),
LinkedIn (@Audacy-Inc), Instagram (@lifeataudacy) and Threads
(@Audacy_Corp).
EEO
Audacy is an Equal Opportunity and Affirmative Action Employer.
Audacy affords equal employment opportunity to qualified
individuals regardless of their race, color, religion or religious
creed, sex/ gender (including pregnancy, childbirth, breastfeeding,
or related medical conditions), sexual orientation, gender
identity, gender expression, national origin, ancestry, age (over
40), physical or mental disability, medical condition, genetic
information, marital status, military or veteran status, or other
classification protected by applicable federal, state, or local
law, and to comply with all applicable laws and regulations.
Consistent with our commitment to equal employment opportunity, we
provide reasonable accommodations to qualified individuals with
disabilities who need assistance in applying electronically for a
position with Audacy, unless doing so would impose an undue
hardship. To request a reasonable accommodation for this purpose,
please call 1-610-660-5614. Please note that this phone number is
to be used solely to request an accommodation with respect to the
online application process. Calls for any other reason will not be
returned. Reasonable accommodation requests are considered on a
case-by-case basis.
Job Locations USA-FL-Gainesville - USA-TN-Memphis - USA-FL-Miami -
USA-FL-Orlando - USA-PA-Philadelphia
ID 2023-5424
Category Ad Sales Marketing
Type Regular
Keywords: Audacy, Gainesville , Integrated Sales Planner, Sales , Gainesville, Florida
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